After all, it’s vast, growing, and extremely lucrative; especially as Chinese customers are sophisticated, tech-led and motivated to buy quality Western brands.

But in a complex, fragmented and culturally challenging market like China, can your small Western brand compete and carve out a successful niche?

The short answer is… yes! Let’s look at what you need to know and do next.

Why Chinese Digital Marketing Matters to Small Brands

One of the many exciting things about the Chinese market is its accessibility. Get your Chinese digital marketing strategy right, and your small Western startup can find a profitable niche in China!

The trick lies in being extremely strategic in what you do, as random tactics will simply dissipate your budget without a return.

Invest in Research

It’s vital to deeply understand China’s cultural, social and technological landscape before you launch into marketing.

This means knowing what your Chinese target customer looks like and their demographics. User personas can help greatly, so invest in quality market research to maximise your chances of success.

Understand The Social and Cultural Landscape

Are you aware of Chinese censorship? Do you know if the colour white is considered lucky or unlucky in China? Do you know the various exciting Chinese shopping festivals and what they mean? How about livestreaming? Do you know how Chinese customers read and access websites?

If you don’t have these answers, stop and research carefully. It can be very tempting to rush your Chinese digital marketing activity, however, the more time you spend understanding Chinese customers and the marketing landscape, the better your marketing strategy will be.

Learn Chinese Digital Marketing Technology

The Chinese are true digital netizens and far ahead of Western customers in online expectations and sophistication. From gamification to immersive and personalised experiences, Chinese e-commerce and social media technology is a step up from Western equivalents.

Remember that the sites we use in the West for marketing, such as Instagram, Facebook, and Pinterest aren’t accessible in China. Neither is Google or YouTube!

But with hundreds of local social media sites in China, pick carefully.

Choose the right ‘fit’ platforms and channels, understand how brands use them successfully and then build your brand presence in a very targeted, careful and creative way.

Focus will pay off here, especially if you fully resource your account with ready customer engagement and service, and get creative with your social content!

Tips For Launching A Small Western Brand in China

Once you have carried out the research mentioned above, consider how you might best create your Chinese digital marketing strategy for success. Here are some key points and steps to take:

Pin Down Your Niche

Be clear on your target market and niche market position in China. Use this to clarify your value proposition, USPs and key messages, and tailor these to your audience.

For example, millennial and Gen Z customers are passionate about sustainable brands with strong ethics. Gen X Chinese customers love high-quality (and luxury) propositions.

Get the Basics Right

Don’t try to do everything all at once! To conserve your budget and make it go further, focus on the basics such as getting your mobile-optimised Chinese language website in place. Make sure your localisation efforts are spot on for the best results.

Alternatively, go one step further and create your Chinese site and content from scratch, so that it’s fully and naturally targeted to your Chinese audience,

Remember to add in features that Chinese customers value, such as reviews.

Pick Social Media Platforms Carefully

Start with the Chinese social media platforms that resonate with your target audience in China. This might be Weibo, WeChat, DouYin or Little Red Book.

It could also include more ‘niche’ sites designed for your particular market. (Remember that a ‘niche’ platform in China can still be huge!)

Start small, get creative and measure results. You can then keep refining your approach.

Find the Right KOL

A Key Opinion Leader, or KOL, can help your small brand’s Chinese digital marketing by accelerating a path to your potential Chinese customers.

Find a KOL that ‘fits’ your brand and broker a partnership or sponsorship arrangement that works for your objectives and budget. This channel can be hugely effective for Chinese digital marketing success!

Consider Baidu PPC

While you build your Chinese SEO efforts with consistent, quality content, look at Baidu PPC advertising campaigns to drive qualified leads to your landing pages. Carefully optimise landing pages with Chinese user journeys in mind and integrate Chinese payment platforms.

A bonus tip? Chinese customers expect to sign up with phone numbers rather than email and QR codes are far more widely used in this market.

Look at Partnerships

Commercial brand partnerships can work well in China, especially where there is a complementary element to your respective market offers. For example, a cosmetics brand might partner with a skincare or supplement brand.

Smaller brands can use strategic partnerships to amplify their messages and build brand awareness by pooling resources and marketing tactics. The key to success lies in finding the right partners with the right strategic fit for a campaign. With this in mind…

Pick a Great Chinese Digital Marketing Agency!

Because Chinese digital marketing is so complex and vast in scope, it helps to use an experienced Chinese digital marketing agency with a great track record of success.

Market Me China can help your small Western brand enjoy measurable success in the Chinese market, handling everything from Baidu campaigns (managed in Chinese) to KOL negotiations, website localisation, ePR and more.

Our team of native Chinese language specialists have years of Chinese digital marketing experience and work with our clients flexibly to support their needs, working as trusted and friendly extensions of their own businesses to deliver clear results.

Why not contact us for an informal chat about your needs and see how we can help your Western brand enjoy success in China?

The post Can Small Western Brands Compete in China? appeared first on Market Me China®.

However, for Chinese digital marketing, successful UX strategies look slightly different from those in the West. Let’s consider what you need to know!

Mobile-First UX

We often talk about the fact that Chinese customers are true digital natives, and they prefer to access the internet via their smartphones. This means your UX must always focus on smartphone optimisation first. Without this, the experience will never be as good for your target customers, and you risk losing them to competitors.

Translation Issues

A direct translation from English to Chinese will never be effective. Chinese language is highly contextual so it’s important to translate existing content sensitively and expertly so that it resonates with your Chinese audience.

For many brands, it makes sense to go a step further and create targeted Chinese content from the beginning. This ensures everything from the brand to the messaging is completely and accurately localised.

Design Considerations

Generally speaking, Chinese customers prefer busier design interfaces than Westerners. They like to be shown lots of information, appreciate plenty of social proof and integration, and aren’t put off by ‘dense’ high-context websites, packed with visuals.

It’s interesting to note though, that some Chinese target audiences are also now responding to more ‘Western’ digital designs; cleaner templates, less information and fewer images, for example.

The secret to success here is to research your target audience carefully and test concepts as part of your market research, before committing to a design.

In a rapidly changing world with increasing internationalisation, and a Chinese audience that loves trends and innovation, assumptions can quickly become outdated!

Chinese SEO

The Chinese SEO landscape is always changing and its algorithms don’t necessarily mirror Google’s searchbots!

As in Western markets, it’s important to design your website to a ‘customer first’ strategy and then seek to meet SEO needs with careful ongoing optimisation. Carefully research those requirements before you put time and resources into this activity.

And remember that Google is banned in China, along with other Western websites, so your focus and efforts will need to be targeted to Baidu’s algorithm.
Imagery

We’ve touched on language and Chinese UX and the same thought and care applies to images. It’s important to choose colours, images and symbols that resonate with Chinese customers, rather than missing the mark or being perceived as offensive.

Font Readability

Chinese is an ideographical writing system, which means that the entire meaning of a word can be adjusted with a stroke! So use a font size of at least 12, to make it fully legible. This will affect the way that you translate content and utilise space on each visible page, and it requires thought and expertise.

Social Proof

In the West, social media integration and social proof are growing topics. But in China, they are fully adopted and expected by customers.

It’s important to incorporate a full range of social integration features, such as social sharing buttons for relevant platforms (not all of them, but the ones that make sense for your brand), online chat, and customer reviews (vital for building trust.)

Hosting and Speed

Chinese customers expect to access their digital content quickly, smoothly and without any issues. So be sure to choose a Chinese hosting solution that keeps your website operating without glitches, downtime or slow loads.

Nothing will turn a Chinese customer off faster than a website that struggles to keep up with its own design and functionality! A smooth, slick and fast website also looks far more trustworthy and professional. In a country where piracy and fake websites are still a problem, this is vitally important.

KOL Marketing

In the West, influencers have a mixed reputation and aren’t always positively associated with brand success. However in China, the role of Key Opinion Leaders (KOLs) is far more important, and quality influencers are respected and valued for their opinions and recommendations.

As part of your UX, factor in KOLs who can effectively influence your target demographic and market.

Factor this into your Chinese digital marketing efforts and overall digital ecosystem, so that KOL campaigns translate into relevant traffic to your target landing pages.

QR Codes & Sign Up Protocols

This is another interesting UX difference! QR codes aren’t particularly popular in the West, but in China, they are commonly used to access digital information and payment platforms.

Another difference is that Western customers usually provide their email addresses for online registration and verification purposes, whereas Chinese customers are more familiar with providing their mobile numbers or social media log-ins (again, as part of China’s mobile-first Chinese digital marketing approach.)

Interestingly, Chinese customers are generally less concerned about privacy than Western customers, so this is a helpful factor when planning your Chinese digital hub.

Key insights like these can be surprisingly important, so it’s vital to have access to this kind of local expertise.

Gamification and Super Apps

These two points link, and demonstrate how Chinese customers expect slightly different things from Western customers.

Gamification in China

The Chinese love gamification and gaming is a huge part of Chinese culture. Online competitions, ‘spins’, or challenges can greatly enhance user engagement in China (whereas it can turn some Western customers off entirely.)

Chinese Super-Apps

Chinese customers are also very used to so-called ‘supper apps’ like WeChat, which offer a multitude of online functions, far beyond anything found in the West.

So it’s important to look at how you can integrate these things into your own digital ecosystem to support your brand and objectives and your audience’s needs.

Get Expert Help

Integrating these UX elements under a cohesive Chinese digital marketing strategy can be challenging!

But with expert help from a Chinese marketing agency, everything gets easier! Our skilled team of Chinese digital marketing professionals has the native language skills and expertise you need to succeed with your UX efforts, and your integrated marketing strategy as a whole.

Why not contact us for an informal chat about how we can help you?

The post Don’t make these UX errors with your Chinese digital marketing appeared first on Market Me China®.

Product, place, price, promotion… the original marketing mix needs constant assessment. Yet, China brings added layers of complexity into the mix, due to the vast size, disparate nature, and technologically advanced nature of this huge and exciting market.

Why Audience Segmentation Matters in China

Because China is so vast and varied, Western marketers must work hard to segment their audiences accurately, and then target them carefully.

This means factoring in various demographic factors, including the generation of customers. Generational differences greatly affect the purchasing behaviours of Chinese customers, in the same way they do in the West.

For example, baby boomers love nostalgia, family values and quality, whereas Gen Z buyers focus on unique and personalised experiences, sustainability and brand values that align with personal beliefs.

That’s not to say that the generations don’t align on certain key areas; they do! For example, all Chinese customers want quality, reputable products from excellent brands, regardless of their age!

However, by understanding generational differences, Western marketers can become far smarter about how they think about their Chinese digital marketing campaigns to meet the specific needs of generational groups.

Generational Differences and Chinese Digital Marketing

Each generation and age group in China has its own values, priorities, spending habits and preferred marketing channels, particularly when it comes to digital engagement.

For marketers, this means carefully tailoring campaigns to reach each generation in the way that will resonate with them.

For example, older generations may prefer a focus on quality, heritage and value, rather than passing trends.

Gen Z may prefer unique experiences and online platforms, over traditional marketing approaches.

What to Know about Each Chinese Generation

Here are some of the main things to consider about the different generations and their needs, before planning your marketing strategy in China:

Chinese Baby Boomers (up to mid-1960s)

Baby Boomers value tradition and family, prefer established brands, and may require more straightforward messaging.

They love quality, established brands, craftsmanship ship and heritage. In terms of interests, they enjoy self-improvement in retirement, health and comfort, and are less interested in social media trends.

In terms of spending power, baby boomers have significant leverage, particularly when it comes to discretionary spending. They like to buy luxury items as a reward.

For baby boomers, Western marketers can consider targeting this market with a portfolio of products, and using more traditional Chinese digital marketing channels such as email, newsletters, websites and carefully chosen social media channels, with content delivered simply and without gimmicks.

Gen X (mid-1960s to early 1980s)

Gen X in China shares many characteristics with Gen X customers in the West. They are practical, love value and quality (often translating to luxury products), and they aren’t necessarily won over by digital tactics alone. For example, they also still enjoy physical stores.

For marketers, it’s worth tailoring a Chinese digital marketing strategy to include more ‘traditional’ methods such as PR and physical events, where appropriate. For high-involvement products (education and training, premium skincare, automobiles and jewellery for example), other forms of marketing, such as print, are also still be relevant.

Chinese Millennials (early 1980s to mid-1990s)

Chinese Millennials are very active online and respond highly to social media. They are focused on achieving a healthy work-life balance and love shopping online. Chinese millennials also value high-quality, luxury products and experiences and place a premium on brand recognition.

This generation greatly values influencer marketing, and personalised, unique experiences they can share online. They love apps and technology, and are interested in sustainability, ethics and the value propositions of brands.

Bear in mind that millennials may not be particularly loyal to brands, so work harder with engagement strategies such as loyalty schemes, private online communities, rewards and so forth.

Gen Z (Born after 1996)

Gen Z customers are true digital natives and they love personalised, exciting and authentic online experiences. They love interactive content, value sustainability and want brands that support their own values and beliefs.

As with older Chinese customers, younger Chinese customers trust recommendations from their own network. Gen Z also trust influencers, and KOL marketing can be extremely effective for this group. They also love fun experiences such as pop-up events, gamification, live streaming and anything that offers a sense of community.

What does this mean for Chinese Digital Marketing strategies

As Generation Alpha (more on these to come!) says – flex! Western marketers must tailor and adjust their Chinese digital marketing strategies to meet the needs of each generation of customers.

This needn’t be as daunting as it sounds, as there are crossovers in any omnichannel marketing strategy. For example, customers of all ages want slick, carefully optimised websites that work perfectly and look great. Similarly, all customers want to shop with brands who offer great customer service and quality products, at the right price. The original marketing mix still applies!

Beyond this however, these are important factors to consider for your multi-generational Chinese marketing strategies:

Research first and do it well

Good research is always time and money well spent, particularly for audience segmentation and targeting. For example, in China, other demographics such as city tiers and disposable affect target markets as well as customer age. The right research can help you pin down accurate customer groupings for your products.

Tailored research also allows you to create customer personas. These are highly valuable, intuitive models that make it so much easier to target your marketing messages and tactics.

Consider Omnichannel Marketing

It’s sensible to consider a broad range of marketing channels and select those which will work best for your target audience. This doesn’t mean doing everything, but it does mean offering several options, where appropriate, to groups that value them (for example, Baby Boomers and Gen X customers.)

Consider too, all the ways to reach Chinese customers. Yes, Gen Z loves social media, but your results will be amplified if you are also thinking about Baidu PPC marketing, SEO, ePR, website optimisation and KOL relationships.

Get the Basics Right

Invest time in creating an excellent, smartphone friendly, optimised and locally-hosted Chinese website for your products. (Yes, you can also create apps and Mini Program versions, but start with your main site.)

Clarify your messaging, ensure your customer service function is excellent (ChatBots can be useful) and check the basics are in place before you begin to branch out. Remember that Chinese customers of all generations love to refer and share brand experiences to their network. Work hard to gain trust and loyalty!

Measure!

The beauty of Chinese digital marketing is that China’s technologies are so incredibly sophisticated. For marketers, this means that campaigns can be constantly adjusted and optimized for better results, without any need to wait.

With the right Chinese language skills and digital marketing know-how, vital metrics are always available. It’s important to leverage these metrics to keep improving your results.

Use a Chinese Digital Marketing Agency

An experienced Chinese digital marketing agency can be a huge asset for your Western brand. At Market Me China, we offer the services of highly-skilled Chinese digital marketing professionals with native language skills.

We are here to amplify your results and make everything easier; from managing Baidu PPC campaigns (which are run in Chinese), to negotiating the right KOL relationships for your brand.

Contact us to find out how we can help you maximise your ROI for even better results in China!

The post How do generational differences affect Chinese marketing strategies? appeared first on Market Me China®.

With that in mind, here are some top Chinese digital marketing tips you might not know.

Understand Super Apps

It’s easy to think about Chinese social media in Western terms, making comparisons with Facebook, Instagram and TikTok (for example). However, super apps such as WeChat are far more complex and offer a much higher degree of marketing scope.

For example, WeChat combines social media, messaging, payment services, content creation and e-Commerce in one place. (Top tip for new brands: Secure your WeChat Official account at the first opportunity.) It’s also the home of Mini Programs, which are small WeChat-integrated apps, and great for brands.

Consider UX differences

Did you know that Chinese customers use QR codes far more than in the West? Or that they expect to provide their phone numbers for signup credentials (unlike Western customers who tend to provide email addresses.)

Even these smaller facts are important to know as they can play a surprisingly important part in your marketing strategy, especially when it comes to user experience.

Localise Content

Tailored content is so important in China, where customers expect content to be targeted, culturally relevant and highly localised.

This level of localisation goes far beyond equivalent considerations in Western markets. For example, Gen Z customers in Shanghai may have different needs and interests from Gen Z customers in a second-tier city such as Hangzhou.

Be Strategic With KOLs

KOLs are undeniably important to Chinese digital marketing, but many brands find that mid-tier influencers have highly engaged followers, and offer better ROI than top-tier KOLs.

When working with KOLs think about your platforms carefully. Xiaohongshu (Little Red Book), and Douyin (TikTok) are central for brand-building efforts and sales conversions.

Mobile First

Recognise that most Chinese customers shop, chat, learn and manage their lives online via their smartphones, and invest in a responsive mobile-first strategy.

Chinese digital technology is always evolving so it’s important to stay up to date with trends and developments.

Make the Most of SEO

Baidu is China’s leading search engine, and in China, SEO focuses heavily on Baidu optimisation (far more so than it does on Google.)

SEO in China requires time, knowledge and consistent optimisation efforts. Western brands need to use Baidu Baike (akin to Wikipedia) to build credibility.

Get Involved with Shopping Days

If you’re not yet familiar with Chinese shopping extravaganzas such as Singles Day (also called 11/11), Double 12 and 618 Sales, make 2025 the year you get on board!

During these huge online shopping days, brands should use strategies that combine livestreaming, KOS and limited-time offers and discounts for the best results.

If your brand can also release a limited edition of its products, then all the better! These can do very well when tied into relevant shopping festivals.

It can also be helpful to build a branded store on JD.com or TMall for visibility and slick eCommerce benefits.

Get into video content

You’ll know that content is king in China, and that your content strategy needs to blend elements of branded storytelling, influencer collabs and user-generated content. But if you’re not focusing heavily on video content, 2025 is the year to do so!

Short-form video dominates on Doyin, and long-form content is huge on sites such as YouKu and Bilibili, especially for education and learning, gaming and technology.

Build Your Reviews

Chinese customers greatly value reviews and ratings, more so – arguably – than Western customers. You can build your brand’s social proof by encouraging reviews and feedback, actively engaging and replying to reviews and comments, and sharing user-generated content about your brand on platforms such as Little Red Book.

Show that you’re interested, respectful and grateful for feedback, and actively engage with your customers so they can trust and value your brand.

Promote Your Sustainable Values

Chinese customers want to shop with brands that have clear sustainability strategies, high-quality manufacturing with ethical supply chains and a business model that minimises environmental impact.

If you can flag up your ethical and sustainable business values, you will build a powerful connection with Chinese customers, especially Millennial and Gen Z groups.

Recognise the power of ‘Made in China’

There is also a growing trend for Chinese customers to seek out high-quality domestic products from Chinese brands, as they become increasingly confident in their country’s culture and manufacturing.

Western brands can consider making strategic alliances and partnerships with domestic Chinese brands where there may be possibilities for collaborations.

Keep Up to Date with Changing Regulations

If you’re not up to date with China’s content and data privacy regulations (such as the Personal Information Protection Law), it’s important to get up to speed. Content that is politically sensitive or which falls foul of censorship guidelines can see your website blacklisted. You can also be fined.
Remember that platforms such as WeChat are actively monitored, so it’s important to be aware of all marketing regulations and comply with them.

Get Expert Help!

Marketing your Western brand in China can be hugely exciting and it’s certainly a steep learning curve in this fast-paced market!

Why not consider choosing an expert partner to help your business avoid the common pitfalls of Chinese digital marketing and accelerate your success?

At Market Me China, our team of native-language digital marketing experts works with Western businesses across a variety of industries to offer them flexible, expert Chinese digital marketing services.

Why not get in touch to find out how we can help your brand enjoy marketing success in China in 2025?

The post Top Chinese digital marketing tips you might not know appeared first on Market Me China®.

But it’s also the perfect time to review your marketing achievements and progress for 2024 and make some fresh resolutions for the year ahead.

As we settle down with a festive coffee and a mince pie, let’s look at some resolutions to make for your Chinese digital marketing in 2025.

10 Chinese Digital Marketing Priorities for 2025

1. Review your website

Now is the time to check your analytics to see how your website is performing. Is it smartphone-friendly? (Essential for the China market!) Is it optimised for Chinese UX? Are your landing pages converting and are your CTAs clear?

As a Western brand, your website underpins your entire digital ecosystem, so it’s essential to develop it to its full potential. Make your Chinese website development in 2025 a priority, to maximise those online conversions and solidify your digital presence.

2. Assess your brand

Ask whether your Chinese brand is working for your target audience in China. Good primary research can be invaluable here. Often, even small tweaks to a Western brand can help it resonate more effectively with Chinese audiences.

Remember, sophisticated Chinese culture is incredibly nuanced and contextual, so when we talk about a brand, we are considering more than just a logo; we are considering your colour palette, your key messages, your Tone of Voice and the full mix of elements that comprises a brand and its experience.

3. Have a solid evidence base

If you aren’t yet collecting regular analytics across your Chinese digital marketing channels, make 2025 the year that you build your evidence base for stronger decision-making. The numbers will tell your story and help you to recalibrate campaigns easily if they suggest adjustments are needed. This ability to pivot mid-campaign is one of the great advantages of Chinese digital marketing!

4. Look broadly at your social media marketing

If you thought Western social media marketing was complex, speak to a Chinese social media marketer! It’s a smart move to begin in a small and managed way with Chinese social media marketing, as the market is so complex and far more technologically advanced than in the West.

But as you grow in experience and understanding, you can consider which Chinese social media channels are working for, whether there are channels you need to consider a brand presence upon, and whether you have the right KOL partnerships in place.

With all these decisions, consider your resourcing carefully. For example, do you have native Chinese speaking staff or partners who can manage queries and interactions with your social media followers, reliably, regularly and quickly?

5. Consider your Baidu PPC plan

Now is the perfect time to review and assess your Baidu PPC strategy, and consider whether it is meeting your goals. Baidu can be a superb resource for brands operating in China, if you can master the right campaign strategy and delivery.

6. Review your online PR

An agency partnership can be a fast way of disseminating the right stories to the right Chinese platforms, portals and channels. Focus too on your word-of-mouth (WOM) marketing in China for 2025, spanning Baidu, portals, blog and forum marketing opportunities.

Remember too that your content strategy will give you plenty of great material to work with and repurpose across your marketing channels, particularly PR, social media and blogging.

7. Assess your Baidu SEO

A strong Baidu SEO strategy is essential for building your Baidu ranking. Even if you aren’t investing in Baidu SEO, your competitors are! So make 2025 the year you commit to sustained, focused ranking building with a comprehensive Baidu SEO strategy.

The keys to success are understanding the Baidu algorithm and then systematically applying its rules and best practices to your own digital assets. As ever, content – for human readers – is key!

8. Consider market research requirements

Now is a good time to consider whether market research is a wise investment for your brand. Perhaps you are considering a new Chinese target audience, a geographic emerging-city market or a new product launch. Perhaps one of your products isn’t doing as well as you hoped or you’re considering a pivot in some way.

The right first-hand market research will give you that evidence base you need for smart and data-driven marketing decisions, and may well throw up some interesting surprises too that you can capitalise upon!

9. Establish the right partnerships

Strong partnerships can leverage your success in China; helping you to achieve success faster, and make fewer errors in this highly-complex, technologically driven market.

Choose a digital marketing agency with native language speakers and highly skilled professionals, and you effectively add immediately skilled resources to your own in-house team, but on a flexible basis.

Agencies will also always evidence their successes so you can see clear ROI and the value of the partnership. Make 2025 the year you accelerate your success by choosing the right Chinese digital marketing agency partnership, for better overall results.

10. Celebrate success!

As marketers, we are always looking towards the next thing; the next marketing campaign, the next product launch or the next channel trend. But the transition to 2025 is also a great time to look back over 2024 and celebrate success!

Here at Market Me China, we have been delighted to work with each one of our clients in 2024 and have been incredibly proud of the results we have achieved as a trusted Chinese digital marketing agency partner.

To find out more about how we can help your brand in 2025, please contact our friendly team today for a no-obligation chat about your needs. Here’s to a superb 2025!

The post 10 Resolutions to make for your Chinese digital marketing in 2025 appeared first on Market Me China®.

But to succeed, you’ll need a strong Chinese digital marketing strategy that’s optimised for your target niche. China’s market is hugely competitive and sophisticated, and Western brands simply cannot afford to mirror their local marketing and expect it to work for Chinese customers.

With this in mind, here’s what to do next:

Learn and research

There is no ‘standard’ Chinese marketing strategy for Western brands entering this vast market. So accept that you’ll need to start from the beginning and learn as you go.

This is the stage to research and learn as much as possible about your target market, the right initial marketing mix, and the cultural norms and societal factors that affect how this complex market operates.

For example, if you don’t yet know the deep cultural significance of certain colours, dates and numbers in China, now’s the time to learn! In this highly contextual culture, it’s easy to make mistakes that cause inadvertent humour or downright offence!

Consider your Branding

Again, don’t assume your Western brand will naturally translate well for the China market. You may well have to localise it and change everything from the name to the colour palette, typeface and other brand elements. Even small tweaks can make a difference and allow your offer to resonate more effectively with your target Chinese audience.

Once you are comfortable that your brand is well localised, you can apply it to your website, brochures, eBooks and other marketing collateral.

Work on your Website

Your Chinese language website is a cornerstone of your Chinese digital marketing and it will help to anchor your digital ecosystem.

Because China is such a smartphone-centric nation, you must ensure your Chinese website is smartphone-optimised and integrated with other Chinese platforms for payments and social media.

You’ll need to host it locally, optimise it for Chinese readers (considering everything from language to UX) and optimise it for Chinese SEO. Baidu SEO uses different algorithms from Google, so it’s valuable to learn more about these and develop your SEO tactics accordingly (recognising that, of course, human-centred content is the priority for your customers and search bots alike.)

Be mindful that Chinese websites are subject to censorship and certain topics must be avoided. Equally, remember that Western websites are banned by the Chinese internet firewall. This is relevant if you accidentally link to a Western site such as Google Maps. Always use acceptable local equivalents.

Choose your Social Media Platforms

The Chinese digital marketing landscape is vastly more complex than in the West. There are dozens of social media platforms in this nation of netizens who carry out every aspect of their lives online.

Chinese digital marketing technology is also typically far ahead of Western equivalents, and its social media giants are so huge that they have created entire national shopping days of their own, such as Alibaba-led Singles Day, or ‘Double 11’ in November, which is about four times bigger in sales volumes than Cyber Week!

So when you move into the China market, research carefully before you pick your platforms, and build up slowly and sustainably.

Learn as much as you can and don’t automatically assume that the biggest Chinese social media platforms (WeChat, Weibo and Douyin) are necessarily the ones your brand should focus on. Even ‘smaller’ platforms, such as Little Red Book still have hundreds of millions of active users!

Invest in Social Media Marketing

Chinese social media is also more than just an obvious place to build a branded presence for customer engagement. These hugely comprehensive and sophisticated platforms offer far more than Western equivalents, from mini-programs (mini stores and apps integrated within WeChat for everything from eCommerce to coupons) to Key Opinion Leader (KOL) campaigns.

Again, research, start slowly and track your results at every stage. As you grow in confidence and experience, you can begin to do far more with your social media marketing in China. You can also leapfrog ahead by partnering with the right Chinese influencers, or KOLs (see below.)

Invest in KOL relationships

Key Opinion Leaders (KOLs) are akin to Western influencers, but their power and relevance are far greater in Chinese society. There are KOLs for every market, product, platform and niche, and they can offer your brand key benefits.

KOLs work as brand partners to recommend products, soft-sell, promote, advertise or host competitions, launches and other promotional strategies. There are thousands of KOLs and sometimes the smaller influencers can be incredibly powerful, especially if you are targeting a particular niche. The trick lies in finding the right KOL for your brand.

Develop a Baidu PPC strategy

As with Western marketing, your SEO work will take time to see effects and should be considered a long-term and consistent effort, delivered against a carefully-devised strategy.

To drive short-term, qualified and organic traffic to your website’s key landing pages, Baidu PPC is your friend! Baidu is China’s leading search engine and ideal for PPC campaigns (which must be set up and managed in Chinese.)

Online PR

Once your digital ecosystem is up and running, you can invest in online PR to help share the word of your brand and its offer on relevant platforms. This includes advertorials and it can be incredibly powerful.

Chinese customers value recommendations and tips from trusted media sources, so PR has an excellent role in your marketing mix if you choose the right publications and follow effective content-sharing and media liaison strategies.

Get expert help from a Chinese digital marketing agency

It can be both daunting and challenging to build an effective Chinese digital marketing strategy, especially if you aren’t experienced in Chinese marketing, and don’t speak the language. A trusted Chinese digital marketing agency partner can help you to get the best possible results, by providing access to expert digital marketing skills from native language speakers.

Market Me China is here to help your business grow in the hugely exciting and lucrative China market, with a flexible team of talented professionals who can help you get the best possible ROI and build a sustainable, successful Chinese marketing strategy for your business.

We work flexibly and effectively for our clients, evidencing our results at every step! Please contact us for a no-obligation chat about how we can help!

The post Doing business in China but new to online marketing? What to do next. appeared first on Market Me China®.

For many brands, the initial focus will be on Baidu PPC advertising, to drive those initial leads quickly and efficiently. However, Baidu PPC is expensive and unsustainable on its own. For the longer term, Baidu SEO (Search Engine Optimisation) becomes the focus. In this article, we’ll look at ways to use Baidu SEO to benefit your Chinese website.

Why invest in Baidu SEO

Get your Baidu SEO strategy right and you can:

• Build your website’s Baidu ranking for targeted Chinese keywords, for better visibility and SERPs.
• Ensure your target Chinese audience can easily find your website through organic search.
• Grow quality organic search traffic to your Chinese website – and the volume of conversions to sales.

It’s important to know that search-optimised websites still have an incredibly important role in Chinese digital marketing, particularly for products and services that require research. Chinese social media is ubiquitous and a key tool in the Chinese digital marketing mix, but your Chinese-language website is vital for brand authority and trust-building.

How to master Baidu SEO

Baidu isn’t only the leading Chinese search engine, it’s also arguably the most complex, with the biggest database and most complex algorithm. Furthermore, it offers additional services that go beyond search. With this in mind, here are some key strategies to focus on.

1. Begin with the basics

There are no shortcuts with SEO! So:

• Begin by building a quality Chinese website with a Chinese domain name and local hosting.
• Develop it according to Chinese UX principles with correct indexing, and all necessary tags and backlinks.
• Integrate your Chinese website into your broader digital hub (for example, Chinese social media accounts).
• Focus on populating it with targeted, optimised and quality content, relevant to your customers.
• Ensure you use simplified Chinese on your website, and translate search terms with care (see below.)

2. Have a plan

Baidu is a vast search engine with a complex algorithm that factors in nuanced factors such as Chinese culture, Chinese user behaviour and government censorship. Baidu favours Chinese websites and content that will truly meet the needs of its human users.

To build a Baidu SEO strategy, it is important to understand the complex linguistic, cultural and technical elements of Baidu and target your brand’s Chinese website to meet the needs of the Chinese market. This means meeting the needs of your target customers as well as government content regulations.

It’s important not to see Baidu as ‘another Google’, but to treat it as a unique entity and seek to understand it fully. This requires a time and knowledge investment.

3. Factor in Baidu’s other services

Baidu also offers additional high-value services to its users. This includes Baidu Zhidao, the Q&A forum which has excellent community engagement. Western brands can use Baidu Zhidao to build their presence and provide useful information to potential customers.

There is also Baidu Baike – comparable to Wikipedia – which businesses can use for posting branded articles for reputation building and positive SERP listings.

4. Localise your Chinese website

Baidu is mainly accessed in simplified Chinese, so it’s helpful to use this on your website and also very carefully work with appropriately translated search terms. If your translations are inaccurate, they will affect your Baidu ranking.

5. Work with keywords and metadata

For Baidu SEO success, you must find the right keywords for your brand and then incorporate them into your content. Baudi favours precise keywords (unlike Google, that will work with queries and looser terms). There are tools to help you master Baidu keywords, such as Baidu Keyword Planner and Baidu Index.

As part of this, it’s important to carry out market research to see how your competitors are ranking on Baidu, and work on adding accurate metadata to your content such as the meta description, keyword tags, alt tags, title and header tags etc (Baidu values metadata!)

6. Create original and relevant content

Although there must be a focus on integrating keywords and optimising metadata on your Chinese language website, there is no substitute for creating original, relevant and high-quality content.

Look for the latest topics, trends and updates that are relevant to your customers and create a content plan that can be delivered throughout the year. Active websites tend to be more favorably ranked, but do avoid any duplicate content, and always remember to follow censorship regulations. If you fall foul of censorship guidelines, your website can be blacklisted.

7. Build Links

Many marketers don’t realise that Baidu tends to favourably rank websites with plenty of backlinks. The best kinds are links to and from reputable, or high-authority, Chinese websites such as Chinese government websites or Chinese media platforms.

Quantity matters as much as quality here, so build backlinks from smaller websites too. Additionally, focus on your internal anchoring links that optimise the user journey within your own website. These actions will all build your rankings with Baidu.

8. Remember ‘mobile first’ and responsive

China is a nation of smartphone users, and Baidu values mobile optimisation and ranks smartphpone-friendly websites favourably. If you don’t optimise your content for mobile-first users, Baidu can transcode your website automatically, which may not provide the translation or UX results you hoped for. Focus on building a smartphone-optimized, responsive website.

As an additional point, bear in mind that Baidu cannot read iframes or Flash, so don’t use it on any website sections that have an SEO purpose. Basic HTML is the best approach for rankings.

9. Invest in technical actions

Baidu can only accurately index your website if you submit a sitemap. This may need to be done at different points over your website’s lifespan, via the Baidu open-source platform. This is made easier with some technical knowledge (for example, checking your site is verified via your server’s root directory.)

You may also wish to ensure your Chinese website has a HTTPS address rather than HTTP for enhanced data transmission security.

When your website is live, remember to keep monitoring its performance using Baidu Tongji (Baidu Ananlytics) and Baidu Webmaster tools. These will allow you to keep refining your approach.

10. Get help

A Chinese digital marketing agency can help you with all of these Baidu success strategies listed above, as well as other approaches that can be more complex, but offer real value to your brand.

A strong Baidu SEO strategy is an essential component of your overall Chinese digital marketing strategy, and it takes time, expertise and continual refinement to optimise your search engine rankings. Remember too that your industry competitors will constantly be investing in their own SEO work, so the playing field is always changing and competition for rankings will always be fierce.

Market Me China can assist you with this work. Our native language speakers have the professional digital marketing expertise you need to succeed with your Baidu SEO, as part of a powerful and integrated digital marketing strategy. We work with businesses across all industries to deliver measurable results that really maximise their ROI.

To find out more, please contact our team today!

The post Baidu SEO strategies to use for your Chinese website in China appeared first on Market Me China®.

However, the size and scope of China as a market can make it daunting. It’s also incredibly complex and technologically sophisticated – far more so than the West in many ways.

So before seeking to build your Western brand in China, it’s helpful to pause before you launch into tactics. Here are some tips to help guide your direction in the most profitable way.

1. Take time to understand the China market

China is vast, fragmented, complex, and increasingly wealthy. Its culture is a fascinating blend of ancient and modern, which is nuanced, contextual and incredibly complex. Chinese people are also sophisticated consumers who absolutely rely on their smartphones to carry out every aspect of their lives.

It’s very easy to assume that China is simply a bigger version of European markets, but it is different in many ways. Western brands that are successful with their Chinese brand building invest time and effort into deeply understanding the market beforehand.

From here they will invest heavily in identifying their target market, their customer’s characteristics, and customer personas that they can focus on when creating their marketing.

Rather than diving into marketing channel plans, it can be helpful to focus on this information-building stage first and create a clear picture that guides tactical delivery. This stage might involve primary research, as well as secondary data gathering.

2. Focus on long-term marketing investments

A few years ago, Western brands would simply translate their local content into Chinese, and launch their existing brand into the China market in the hope it would work in this new market. But increasingly today, Western brands are taking the time and effort needed to commission fresh and bespoke Chinese-targeted content.

This is important because Chinese customers have their own specific needs, wants and desires, and they want to see brands seeking to understand and respond to them. The more effort you take to do this, the more respect you show, and the more sophisticated, relevant, and appealing your brand will be.

3. Localise with care

Investing in Chinese localised marketing is increasingly essential. This means creating targeted content, focusing on Chinese-optimised user journeys, creating bespoke digital assets and choosing the right KOLs. It also means being mindful of censorship and working within a different framework of rules.

This can be more time-consuming than simply translating your existing Western campaigns, but the results will be better.

This approach will also minimise the chances of inadvertently causing offence with a clumsy or thoughtless translation, whether by the brand itself, or its content. Even the biggest, most sophisticated global brands have made clumsy translation or localisation efforts that resulted in anything from humour to boycotting!

Chinese culture is so contextual that it is easy to make a mistake if you don’t have access to a blend of native language skills and Chinese digital marketing.

4. Maximise your ROI

By understanding what Chinese customers value, you can focus your efforts to the best effect. For example, Chinese customers value online advertising more than Western customers, who see it as a distraction or source of irritation.

In China, quality adverts demonstrate a good, reliable brand and they appreciate content that informs them about a brand and its offer. So Baidu PPC can be a great way to drive traffic, especially in the early days as your brand seeks to gain a foothold in your target market.

By tightly defining your target market – even down to individual tier cities as well as age/income/gender and /interest demographics, you can enjoy better results and start to build your database for ongoing decision-making and campaign metrics.

5. Get your digital foundation in place

Yes, you’ve probably heard about live streaming events and the use of VR in Chinese marketing… but unless you’ve started with the basics, it’s best to build your brand presence from the bottom up!

Chinese digital marketing is powerful and complex, and the starting point is to get your foundation in place with a locally hosted, Chinese UX-optimised website designed specifically for your target Chinese market. From this point, you can integrate apps and social media, create relevant landing pages for your PPC and build your ranking with SEO.

But a quality, localised Chinese-hosted website is your starting point. Remember that Chinese customers cannot access many website hosted in the West, including Google, Facebook, Instagram and so forth, so start from the beginning to ensure no Western sites, plugins or links affect your Chinese site.

6. Start with the social media basics

Similarly, start with the basics of social media! There are far more social media channels and platforms in China than there are in the West, ranging from huge super apps such as WeChat to niche apps, such as Weipinhui (Vipshop) which is popular for integrated discount fashion e-commerce amongst Gen Z customers – particularly luxury international fashion.

So rather than trying to do everything all at once, focus on carefully chosen basics. Understand which platforms are used by your target audience and focus on creating a solid brand presence with regular, targeted content, engagement, and advertising.

Measure your work and begin to understand what works well and what needs to be adjusted. This will help you to achieve a stronger ROI as you grow and ramp up your efforts.

7. Work with Key Opinion Leaders

In the West, the perception of influencers varies greatly. But in the West, Key Opinion Leaders, or KOLs, are valued, and their followers listen to their recommendations and advice. There are thousands of KOLs and they each have their own niche follower base, depending on their focus area and specialisms.

Brands can do very well partnering with KOLs who have smaller follower bases if they are strongly aligned with their own customer demographic. The key lies in finding the right KOL and arranging a partnership arrangement that unlocks the right results.

8. Find a digital partner

Your success at brand-building in China can be maximised – and achieved faster – by choosing a Chinese digital marketing agency that can act as your partner. Market Me China works with Western brands across all industries to create and deliver powerful Chinese digital marketing strategies that attract and convert customers.

Our friendly and highly experienced digital professionals have the native language skills and expertise needed to get results, and we work as flexible partners to our clients, in the way that best suits their needs.

Find out more

Please contact us today to find out more and for a no-obligation chat about your goals. With our evidence-based approach and excellent track record, we are here to support you with quality Chinese digital marketing services in 2024.

The post Ways to build your brand in China appeared first on Market Me China®.

This point alone is vital for Western marketers to know. E-Marketer carried out a survey in 2022 that found China was the only country – by a significant margin – where people prefer to shop online (54%) rather than in a physical store (16%). The next most enthusiastic nation of online shoppers is the UK at 34%!

Other things to know about Douyin are:

• It was originally created as a short video social media platform.
• Its popularity in China is only exceeded by the ultimate super-app, WeChat. Figures suggest that around 72% of Chinese internet users are on Douyin.
• It’s particularly popular with Gen Z and millennial audiences. Around one in three active users are aged 25 or under.
• Around 45% of the Douyin user base is from Tier 1 and 2 cities in China.
• Douyin’s algorithm is geared towards the Chinese market (unlike TikTok, which is global) and it tends to prioritise verified enterprise accounts and accounts with large followings, making it a great choice for KOL partnerships.

What this means for Western marketers

For Western marketers, the potential of Douyin is huge for growing a brand in China as part of a broader digital marketing strategy. Its multi-functional purpose – from video content sharing to advertising and direct e-commerce, makes it a powerful tool for brands that can get it right. Here are some tips for success.

1. Target your content

In the West, TikTok tends to be lifestyle-based, entertaining, and personal. However, Douyin is more educational, and less personal, using a computerized voice for video narration. It’s important to create video content targeted for Douyin, and localised for your Chinese target demographic.

As an example, remember that Chinese audiences love ‘busy’ on-page content (unlike Western audiences who prefer a less cluttered aesthetic), and Chinese readers also scan content differently than in the West.

2. Fully explore the available e-commerce functionality

Douyin has far more advanced e-commerce than TikTok, with its own in-app function, and the integration of platforms such as Jingdong and Taobao. These functions are tightly integrated with Douyin Live – its live shopping trend – which includes one-click buying buttons within Livestream sales feeds. These functions are vital to explore, master and integrate.

3. Explore the potential mini-programs

Douyin has its own mini-programs, like other supper apps in China including AliPay, WeChat and Baidu. These act as mini apps within the platform, and let users access third-party content and functionalities without needing to leave Douyin.

Again, mini programs are fully e-commerce-enabled. These mini-programs are used for all kinds of branded purposes, from food ordering to AI-driven hair-colour testing. These are well worth considering.

4. Look at paid traffic

Because Douyin’s algorithm focuses on established, large accounts for content recommendation, smaller and newer brands can find it difficult to gain traction at first. A good way to build a following is to make use of the Dou+ paid traffic service which boosts exposure.

As with Google, you can tightly refine your campaign with target demographics, set the campaign duration and exposure time and choose whether you pay for followers or likes and comments. It’s worth paying for likes and comments to begin with, and then focusing on followers. Some accounts simply follow without engaging in content and you need quality follows.

5. Build your content plan

However, before you pay for traffic, build your content plan! Great content will ensure your recommendations are being put in front of relevant followers who will be more likely to engage with it, boosting your account in the algorithm.

6. Consider sponsored posts

You can pay Douyin for traditional ad placement, using Ocean Engine. You’ll need to register a business account on Ocean Engine and provide business registration documentation. Most newer brands will start by paying for shares (which typically has the best ROI.)

7. Use Key Opinion Leaders (KOLs)

KOL partnerships can be very successful on Douyin, and there are different methods to maximise your brand’s exposure. For example, your KOL partner could promote your brand in their content, promote your products with an e-commerce link, launch a hashtag challenge or even sell your products via a live stream. The key is to find the right KOL for your brand and create the right sponsorship arrangement. You can approach KOLs directly or work with an agency.

8. Take it slowly!

Even beyond the focus areas discussed above, there are features that include in-video search, location tagging, enterprise accounts, pinned posts, full-length movies, and brand official account hashtag challenges.

Douyin is a complex platform with tremendous potential for Western brands, but it’s sensible to start with a manageable plan and take it slowly, rather than trying to do everything at once!

Begin with some priorities, measure their success and refine your focus activities as needed. It also helps greatly to have your foundation work in place first, such as existing and repurposable content, a ready Chinese website and target customer persona information.

9. Use a Chinese digital marketing agency

By using a Chinese digital marketing agency, you will gain instant access to the native language skills and expertise you need, as well as fast routes to finding KOLs, setting up campaigns, measuring results and seeing the best possible ROI for your budget.

Find out more

Market Me China works with Western businesses across a variety of industries to help them grow their brand in China. We work on a flexible basis to suit our client’s needs, providing everything from strategic guidance to hands-on support and digital marketing delivery. Please contact us in the first instance to find out more and to discuss your needs!

The post How to use Douyin (TikTok) to grow your brand in China? appeared first on Market Me China®.

Key things to know about WeChat

WeChat is truly dominant in China, with over 1.26 billion users in this country of sophisticated netizens. For brands, WeChat marketing can attract customers, build brand awareness, convert sales and create loyal customers over time.

WeChat offers different types of official accounts to brands. Western brands can choose the service account, which enhances visibility with four posts maximum a month.

How to use WeChat for Marketing

Firstly, it’s important to know that WedChat is delivered and managed entirely in Chinese, so you will need access to native language skills as well as Chinese digital marketing expertise. But once you have gained access to these skills and resources, your brand will discover an incredible amount of scope for its WeChat marketing. For example:

• Content – typical articles, Little Red Book-style posts, and short-form video content.
• Paid advertising – including banner advertisements, and ads on WeChat Moments.
• KOL partnerships – for paid sponsorship partnerships
• WeChat Mini-Programs, to create mini websites within the platform for an immersive brand experience.
• VIP and Membership coupons – to engage followers and convert them into members,
• WeChat Channels – to create and share video content to reach your target audience.
• WeChat CRM – for customer engagement and communication tools that go far beyond traditional email marketing.

As you can see, there is a huge amount of scope for using WeChat as part of your Chinese digital marketing strategy! In fact, the platform can feel overwhelming when you begin to use it for your brand. The key to success lies in starting with the basics and then building up your presence and confidence with WeChat over time.

WeChat Marketing: 10 Steps to Success

These are the focus areas to begin with as you get to grips with this powerful super-app for your Chinese digital marketing:

1. Register your WeChat Official Account

Register your brand with a WeChat Official account to attract potential customers, build brand awareness and loyalty over time, send push notifications to followers and redirect users to your website and broader Chinese digital assets.

The official account gives you credibility and visibility, and it is also your platform for creating advertising campaigns. Many Western brands focus on WeChat for their online advertising strategies, so it’s vital to get this step right.

2. Create your Content

Consider these elements for your content:

• Tone of voice, considering your target Chinese audience, their values and needs and key factors such as cultural context, translation and localisation.
• Layout and design, remembering that Chinese users love videos and images, rather than text-heavy posts.
• Graphics, which need to be aesthetically pleasing, on-brand and carefully curated for consistency.
• A ‘bonus’! The best WeChat marketing posts tend to include bonuses, such as VIP visual cards, e-coupons or promotional offers of some kind.

3. Engage

WeChat lets you engage individually with followers, so you can set up your account with pre-defined responses that link to defined keywords. You can also automate video and audio content to begin onboarding your followers with your brand and building awareness, engagement and loyalty.

4. Use KOLs

Key Opinion Leader (KOL) relationships are hugely powerful for brands building effective Chinese digital marketing strategies. Remember that bigger isn’t necessarily better with KOLs; what you need is an influencer with an audience that maps closely to your own for follower relevance.

There are thousands of KOLs and each offer their own unique personality and ability to share branded content in a way that can bring you new followers and potential customers.

5. Use QR codes

QR codes are more popular in China than they are in the West. They are great for getting new followers on WeChat, and you can associate one with your WeChat accounts, plus other off-platform assets. When a user scans the QR code, they join your WeChat branded community and begin to receive your content.

You can invite users to scan your code by using discounts, promotions, and competitions, and by sharing them on your other social media accounts. For products with physical delivery and any offline marketing assets, print the QR code in a visible place.

6. Create a WeChat Group

WeChat groups are great as a forum and they allow you to quickly and easily share content with your followers to build engagement. You can create a group to build and nurture over time.

7. Set up your in-app WeChat CRM

This is a fantastic tool for communicating with followers and customers, and for creating newsletters. People in China don’t read emails, so this is your alternative! Set up the CRM to deliver automated replies to common questions for a positive brand experience.

8. Look at WeChat Mini Programs

These mini apps are used by 95% of brands on the platform and they allow you to create a full mini branded program. Your mini program needs to be beautiful, social, multi-channel and completely integrated with your branded digital ecosystem.

9. Use WeChat Advertising

You can choose banner adverts, Moment Ads and KOL promotions and they each offer their own particular benefits and features. Traditional banner-type ads are based on the PPC or CPC model, and KOL promotions are delivered as part of a sponsorship arrangement and typically delivered via video or graphic content.

It’s important to be creative with your WeChat advertising, as there is so much competition. Do quizzes, games and competitions in this country that loves gamification and ask people to vote. Digital shareables are also very popular such as filters, stickers or games.

10. Make the most of WeChat channels

This new system focuses on short video content, in a style similar to Douyin (TikTok). Brands can create their own video content and distribute them through the scrolling feed, to followers and browsers.

Get the help you need

Of course, once you begin these activities on WeChat, it’s vital to measure your progress so that you can continue to refine your approaches and build success.

Market Me China is here to help your brand build a successful WeChat marketing presence as part of a broader Chinese digital marketing strategy. Our Chinese digital marketing experts have the native language skills and professional know-how to deliver measurable results, and we work with brands across all industries, and at all stages of their journey into this exciting, lucrative market. Please contact us today to find out more!

The post WeChat Marketing Strategies for a new brand entering China appeared first on Market Me China®.

All platforms: search engine market share in China, Jul 2024

• Baidu: 52.11%
• bing: 31.53%
• Haosou 360: 7.21%
• Sogou: 4.36%
• Other: 4.79%

Desktop: search engine market share in China, Jul 2024

• bing: 53.43%
• Baidu: 24.52%
• Haosou 360: 14.42%
• Sogou: 4.42%
• Other: 3.21%

Mobile: search engine market share in China, Jul 2024

• Baidu: 68.81%
• bing: 18.1%
• Sogou: 4.36%
• Shenma: 3.02%
• Other: 5.71%

Download: Baidu search engine market share in China Jul 2024 | Market Me China®

Baidu PPC advertising

Baidu is the first choice of search engine marketing in China. Baidu PPC advertising is a result-driven marketing solution for your brand to enter China, helping you to enhance your brand exposure, drive instant traffic and generate conversions on the biggest search engine in China. To get started, please find out more here: How to create a Baidu PPC account?

If you are looking for an expert to run your PPC campaign on Baidu, Sogou, Haosou 360 and other search engines in China, we are happy to help. Why not contact us today for a free chat?

The post Baidu search engine market share in China Jul 2024 appeared first on Market Me China®.

All platforms: search engine market share in China, Jun 2024

• Baidu: 53.31%
• bing: 26.26%
• Haosou 360: 8.51%
• Sogou: 5.33%
• Other: 6.59%

Desktop: search engine market share in China, Jun 2024

• bing: 47.43%
• Baidu: 25.91%
• Haosou 360: 17.6%
• Sogou: 5.29%
• Other: 3.77%

Mobile: search engine market share in China, Jun 2024

• Baidu: 69.09%
• bing: 13.88%
• Sogou: 5.4%
• Shenma: 4.37%
• Other: 7.26%

Download: Baidu search engine market share in China Jun 2024 | Market Me China®

Baidu PPC advertising

Baidu is the first choice of search engine marketing in China. Baidu PPC advertising is a result-driven marketing solution for your brand to enter China, helping you to enhance your brand exposure, drive instant traffic and generate conversions on the biggest search engine in China. To get started, please find out more here: How to create a Baidu PPC account?

If you are looking for an expert to run your PPC campaign on Baidu, Sogou, Haosou 360 and other search engines in China, we are happy to help. Why not contact us today for a free chat?

The post Baidu search engine market share in China Jun 2024 appeared first on Market Me China®.