Tips for Getting the Most out of Chinese KOL Relationships
If you're serious about building your Western marketing brand in China, you'll…
Baidu search engine market share in China Jun 2024
In Jun 2024, Baidu market share dominates the search engine market in China, in…
New to marketing in China? Where to Begin
If you're new to marketing in China, you may be feeling a little daunted by the…
Why does localisation matter for Chinese digital marketing?
If you're serious about building a successful Western brand in China, it's…
Baidu search engine market share in China May 2024
In May 2024, Baidu market share dominates the search engine market in China, in…
What you need to know about UX and Chinese customers
As a Western brand marketing in China, you already know that this vast market…
The biggest trends shaping the Chinese market
As a Western brand marketing in China, the appeal of this vast and valuable…
Baidu search engine market share in China Apr 2024
In Apr 2024, Baidu market share dominates the search engine market in China, in…
Gen Z is here - why it matters to Chinese marketing
Generation Z, also known as Zoomers, were born in the late 1990s and early…
5 fun and creative ways to market your travel brand in China
If you're serious about building your travel brand overseas, the vast Chinese…
Baidu search engine market share in China Mar 2024
In Mar 2024, Baidu market share dominates the search engine market in China, in…
Why China should be your focus for your travel brand in 2024
If you're a Western travel brand, you may be considering an extension into…