If you’re wondering how we managed to get to December so quickly, you’re not alone! Christmas really does seem to come around faster every year.

But it’s also the perfect time to review your marketing achievements and progress for 2024 and make some fresh resolutions for the year ahead.

As we settle down with a festive coffee and a mince pie, let’s look at some resolutions to make for your Chinese digital marketing in 2025.

10 Chinese Digital Marketing Priorities for 2025

1. Review your website

Now is the time to check your analytics to see how your website is performing. Is it smartphone-friendly? (Essential for the China market!) Is it optimised for Chinese UX? Are your landing pages converting and are your CTAs clear?

As a Western brand, your website underpins your entire digital ecosystem, so it’s essential to develop it to its full potential. Make your Chinese website development in 2025 a priority, to maximise those online conversions and solidify your digital presence.

2. Assess your brand

Ask whether your Chinese brand is working for your target audience in China. Good primary research can be invaluable here. Often, even small tweaks to a Western brand can help it resonate more effectively with Chinese audiences.

Remember, sophisticated Chinese culture is incredibly nuanced and contextual, so when we talk about a brand, we are considering more than just a logo; we are considering your colour palette, your key messages, your Tone of Voice and the full mix of elements that comprises a brand and its experience.

3. Have a solid evidence base

If you aren’t yet collecting regular analytics across your Chinese digital marketing channels, make 2025 the year that you build your evidence base for stronger decision-making. The numbers will tell your story and help you to recalibrate campaigns easily if they suggest adjustments are needed. This ability to pivot mid-campaign is one of the great advantages of Chinese digital marketing!

4. Look broadly at your social media marketing

If you thought Western social media marketing was complex, speak to a Chinese social media marketer! It’s a smart move to begin in a small and managed way with Chinese social media marketing, as the market is so complex and far more technologically advanced than in the West.

But as you grow in experience and understanding, you can consider which Chinese social media channels are working for, whether there are channels you need to consider a brand presence upon, and whether you have the right KOL partnerships in place.

With all these decisions, consider your resourcing carefully. For example, do you have native Chinese speaking staff or partners who can manage queries and interactions with your social media followers, reliably, regularly and quickly?

5. Consider your Baidu PPC plan

Now is the perfect time to review and assess your Baidu PPC strategy, and consider whether it is meeting your goals. Baidu can be a superb resource for brands operating in China, if you can master the right campaign strategy and delivery.

6. Review your online PR

An agency partnership can be a fast way of disseminating the right stories to the right Chinese platforms, portals and channels. Focus too on your word-of-mouth (WOM) marketing in China for 2025, spanning Baidu, portals, blog and forum marketing opportunities.

Remember too that your content strategy will give you plenty of great material to work with and repurpose across your marketing channels, particularly PR, social media and blogging.

7. Assess your Baidu SEO

A strong Baidu SEO strategy is essential for building your Baidu ranking. Even if you aren’t investing in Baidu SEO, your competitors are! So make 2025 the year you commit to sustained, focused ranking building with a comprehensive Baidu SEO strategy.

The keys to success are understanding the Baidu algorithm and then systematically applying its rules and best practices to your own digital assets. As ever, content – for human readers – is key!

8. Consider market research requirements

Now is a good time to consider whether market research is a wise investment for your brand. Perhaps you are considering a new Chinese target audience, a geographic emerging-city market or a new product launch. Perhaps one of your products isn’t doing as well as you hoped or you’re considering a pivot in some way.

The right first-hand market research will give you that evidence base you need for smart and data-driven marketing decisions, and may well throw up some interesting surprises too that you can capitalise upon!

9. Establish the right partnerships

Strong partnerships can leverage your success in China; helping you to achieve success faster, and make fewer errors in this highly-complex, technologically driven market.

Choose a digital marketing agency with native language speakers and highly skilled professionals, and you effectively add immediately skilled resources to your own in-house team, but on a flexible basis.

Agencies will also always evidence their successes so you can see clear ROI and the value of the partnership. Make 2025 the year you accelerate your success by choosing the right Chinese digital marketing agency partnership, for better overall results.

10. Celebrate success!

As marketers, we are always looking towards the next thing; the next marketing campaign, the next product launch or the next channel trend. But the transition to 2025 is also a great time to look back over 2024 and celebrate success!

Here at Market Me China, we have been delighted to work with each one of our clients in 2024 and have been incredibly proud of the results we have achieved as a trusted Chinese digital marketing agency partner.

To find out more about how we can help your brand in 2025, please contact our friendly team today for a no-obligation chat about your needs. Here’s to a superb 2025!