Getting to know your Chinese luxury consumers
In 2014 Chinese luxury consumers were responsible for almost half of the…
How stores worldwide look after lucrative Chinese shoppers
Obsessed with luxury brands, and with plenty of disposable income to spend,…
How to use Key Opinion Leaders in Weibo marketing and WeChat marketing
Endorsement is a great tool for businesses using social media marketing in…
How Western brands get the most out of Weibo marketing
With Twitter and Facebook both banned in China domestic social networks enjoy a…
Weibo Marketing in China Part 2
In the last post we took a look at Weibo, what it can do for your brand, and…
Weibo marketing in China part 1: key Weibo marketing tips
The micro blogging site Weibo is one of China’s most popular social networks,…
Western brands show the power of WeChat marketing in China
Many Western brands have already recognised the potential of WeChat (Chinese…
Infographs: Online Education in China
Thanks to Edufraction.com for sharing this infographs on Online Education in…
Should I use a Service or Subscription Account for WeChat marketing?
As a business looking to use WeChat as part of your social media marketing in…
Top WeChat features part 2 – WeChat marketing in China
In part one we took a look at some of the WeChat features businesses can use…
Top WeChat features for marketing to China
WeChat is the mobile messaging app that is taking the world by storm. Published…
Luxury brand marketing for Western SMEs entering the China market
Chinese luxury consumers have immense purchasing power. Newly affluent middle…